Exchange update on track for Sept. 17 opening Published Sept. 9, 2010 Army and Air Force Exchange Service Public Affairs TINKER AIR FORCE BASE, Okla. -- Just 90 days after the first construction crew entered what was the "BX," associates at what will soon be the new Tinker "Exchange" are readying for a "brand opening" celebration that will coincide with the Air Force birthday as well as the Air Force Falcons meeting up with the University of Oklahoma Sooners just down the road in Norman. "The Tinker community has a lot to be excited about in mid-September," said Store Manager Michael Patmon. "And, while I'm not an odds maker, I think the smart money is on shopping and saving at the Tinker Exchange the weekend Sept. 17. It's going to be unique opportunity to get a sneak peak at a look that Soldiers and Airmen may be seeing for years to come." Elements of the new look "Exchange" will even go worldwide on the same day as www.shopmyexchange.com (formerly aafes.com) unveils branding graphics consistent with those found at Tinker on Sept. 17. Beyond the updated appearance, online shoppers will also notice new navigation and interactive interface elements as well as improved integration of Exchange social media pages at Facebook, Twitter and YouTube. For those lucky enough to make their way to the Tinker Exchange on the weekend of Sept. 17, the Exchange will roll out a host of sales, specials and giveaways to celebrate the "brand opening." "We've been working with vendor partners for months," said Mr. Patmon. "I think shoppers who take time to stop by will be surprised not only by the appearance of the store, but the service, selection and excitement that will be on display."